Examining How Online Information Collecting Facilitate Final Behavior Actualization
Keywords:theory of implementation intentions, self-efficacy, travel intention, travel behavior
With the fast changes of the environment and technology, factors that influence tourism significantly differ from the past, among which, travel-information has profound influences on one’s travel decisions because the collecting of travel information helps a person successfully complete a trip. Therefore, this study adopts the theory of implementation intentions, and proposes that the variable of intention to collect travel information was an important implementation intention which was used to investigate the effects on intention to travel and actual traveling behavior. An online survey was conducted and a total of 250 usable responses were collected. Our results suggested that the intention to collect travel information is a critical intention on travel behavior, which demonstrated that two or more intentions would facilitate people implementing their behavior. Finally, the theoretical and practical implications to the management of ethics concerning information ethics are discussed.
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