Identifying the relationships between key development stages and critical success factors for customer relationship management

Authors

  • Ahmed Sanad De Montfort University, Leicester
  • Christine Fidler De Montfort University
  • Neil McBride De Montfort University

Keywords:

CRM, critical success factors, successful CRM implementations, key development stages of CRM project

Abstract

Customer Relationship Management (CRM) becomes essential solution for organisation looking for increasing, retaining and satisfying their customers. Many organisations change their business process from being product-centric to being customer-centric. By the end of 2012, it is predicted that companies will be spending more than $13 billion on CRM packages. A survey conducted by Gartner (2012) for Chief Executive Officers (CEOs) revealed that CEOs quoted CRM as their most significant area of investment to improve their business over the next five years. However, studies have found that it is only a minority of CRM projects that achieve success. It is argued that one of the reasons for this is the inappropriate assessment of Critical Success
Factors (CSFs) during the development life cycle of CRM implementation. In a project, CSFs need to be applied in certain stages during life cycle of the project to achieve the purpose of adopting them. Therefore, the aim of this research is to determine the relationships between the identified CSFs associated with CRM implementation and the key development stages of CRM implementation, which revealed the important of these relationships for the success of the implementation. The research involves fieldwork based on one particular national context; the Kingdom of Saudi Arabia (KSA).

Author Biographies

Christine Fidler, De Montfort University

Department of informatics, Faculty of Technology,
Leicester,

Neil McBride, De Montfort University

Centre for Computing and Social Responsibility,
Faculty of Technology, Leicester 

References

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Forrester (2007), "Best Practices: Getting The Most From Your CRM Deployment", Forrester Report, July, 2007

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Gartner (2006), "Eight Steps to Implementing a Successful CRM Project", Gartner Report, October, 2006

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Published

2012-12-15

How to Cite

Sanad, A., Fidler, C., & McBride, N. . (2012). Identifying the relationships between key development stages and critical success factors for customer relationship management. International Journal on Information Technology and Computer Science, 6(1). Retrieved from http://ijitcs.info/index.php/ijitcs/article/view/50

Issue

Section

Research Articles